JOEY
I build, grow, and manage online communities people actually want to be part of.
Community architect & author. I take a new or dying community and make it alive — then run the onboarding, governance, teams, events, and the growth & outreach that keep it that way.
Case D · Client2026
Case A2025 —
Case B2024 – 25
Case C2023 – 24
“Joey built the backbone of both my communities. On Aurora he took an empty server to thousands of messages a day and designed the onboarding, rules and events that kept it running. On Crimson he built and trained a staff team that ran itself after he moved on. He's who I'd trust with community structure.”
MikeyOwner & Founder · Crimson Network / Project AuroraTurn an empty server into a place with a structure, identity and opening rhythm people can actually enter. Server architecture & roles, launch plan & opening events, onboarding & first-contact flow, rules, moderation & security, initial staff structure.
Find where people drop out, rebuild around real behaviour and create reasons for members to return consistently. Community audit & diagnosis, retention & channel restructure, feedback and reactivation loops, events & engagement systems, growth & partnership plan.
Replace founder-dependence with clear ownership, trained staff and documented systems that survive handoff. Staff roles & departments, recruitment & application flows, training & operating standards, escalation & accountability, clean handoff & continuity.
Full capability scope, track record and references live in the archive →
Structure, channels, first events and the opening momentum most servers never get. Zero to active.
Turn sign-ups into regulars. New members reach a real first interaction within a day — not never.
Clear rules, fair enforcement tiers, mod-log discipline, and standards that hold under pressure.
Recruit, train and structure a staff team with department heads — one that runs the place without you in the room.
Grow through targeted outreach, partnerships and relationship-building — identifying relevant communities and decision-makers, personalised outreach and follow-ups, collaboration planning and long-term partnership development.
Recurring events and campaigns that give people an actual reason to come back tomorrow.
Announcements, rules, guides and original worldbuilding that people actually read. I write every word.
Content planning, scheduling and multi-platform clip campaigns that pull new members from outside your server.
Full server setup, verification, anti-nuke and anti-raid protection, and the infrastructure that keeps it safe.
Map member behaviour, dead ends, staff load, onboarding gaps and the reasons people stop showing up. Fix the actual system, not the symptoms.
Channels, roles, governance, progression, security, staff ownership and operating docs — designed as one connected system.
Launch momentum, first interactions, events, feedback loops and outreach that turn a server from technically open into socially alive.
Train the team, distribute ownership, measure retention and keep improving until the community can run without one person holding it together.
Author of a completed science-fiction novel of approximately 90,000 words, a national-level writing award, and Cambridge C2 Grade A (Writing 200/200). Every announcement, rule and lore document in this portfolio is written by me — the tone of a community is the community.
